Vision

STI/SPFA will be the champion of steel storage tanks, pipe, pressure vessels, and other steel plate fabricated products.

Mission

STI/SPFA will promote and unite the steel plate fabricated products industry through standards development, education, and communication.

Big Hairy Audacious Goal (30 years and beyond)

Be the voice and go-to resource of the steel fabrication industry.

5-10 Years

  • Add at least one new section to membership
  • Reach 400 total members (fabricators, affiliates, and associates)
  • Publish one new piece of relevant content on website each day
  • Increase social media presence to two posts per day on each platform
  • Offer one webinar each week

1-3 Years

Operations

Update and improve key operational elements of the association to create a better member experience.

  • Maintain and diversify financial stability
  • Continue to develop new and improve existing tank and pipe technologies
  • Review and revise association by-laws as needed
  • Continued improvements to existing technology platforms
  • Invest in ongoing professional development and retention strategies for staff

Education

Be the leading resource of innovative education for our industry.

  • Maintain, expand, and evaluate current programs for areas of improvement
  • Maintain current webinar strategy with programs based on member and customer needs
  • Develop an Emerging Leaders certificate program
  • Create Pipe Installer Certification program

Marketing

Be the hub for members, their customers, and the public to promote the use and benefits of steel fabricated products and increase member and visitor engagement.

  • Promote STI/SPFA, our members, and their products, through digital communications
  • Continue enhancing targeted marketing campaigns for each association section
  • Continue drip-campaigns to promote membership in each section
  • Work with specifiers and engineers to write STI technologies and certifications into specifications
  • Publish one new piece of relevant content on website per week
  • Reach 5,000 followers on LinkedIn
  • Increase YouTube subscribers by 50%
  • Continued development of video content
  • Communicate sustainability, life cycle, and environmental impact of steel fabricated products
  • Participate in related industry task groups
  • Increase email open rate to 40%
  • Conduct market research on size, scope, and future of industry

Membership

Build and strengthen engagement opportunities and develop new benefits for members.

  • Gain at least one new fabricator member per year in each section
  • Increase benefits for members across all sections
  • Develop benchmarking research program for members
  • Continued education for members on how to use STI/SPFA technology platforms

Safety

Promote safe and healthy workplaces among member companies.

  • Add at least one new toolbox talk to Safety Library each month
  • Offer one safety webinar each quarter
  • Increase participation in Safety Product Purchasing Program to 10% of membership
  • Continue development of safety video series

Advocacy

Be the advocate for STI/SPFA members and the steel fabrication industry.

  • Positively impact one piece of legislation
  • Increase Fly-in attendance by 50%
  • Monitor and communicate legislation and regulations affecting our industry
  • Develop career-focused content to help attract students and trade school recruits
  • Create a job board
  • Consider involvement with SkillsUSA and/or similar organization
  • Develop education and resources to promote our industry and products to students